Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

The companies that achieve lasting impact are those that treat forecasting as a strategic conversation between data, process ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, ...

Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to utilize data sources.

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

The Housing Economic Summit will highlight real time data and consumer connection driving growth in the 2026 housing market.

WASHINGTON — The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting superiority in future conflicts, said Lt. Gen. Jeth Rey, deputy ...

Every decade in business brings a new buzzword. The 1980s had “re-engineering.” The 1990s, “synergy.” The 2000s, “disruption.” The 2010s gave us “digital transformation.” Today the phrase still ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...