Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for ...

Removing the need for large IT management teams or lengthy implementations means these businesses can realize value quickly, adjust investments over time and build momentum toward a fully digital, ...

Producers are increasingly embracing new technologies, with adoption of drones, AI systems and genomic tools. The industry is ...

The wave of cyberattacks and data breaches has turned information governance from a compliance afterthought into a required business function. Yet, despite well-publicized threats and skyrocketing ...

Philadelphia-based Jefferson Health COO Laurence Merlis says the health system turned to retail giant Target as a model for data-driven expansion, focusing on high growth potential areas and ...

Every decade in business brings a new buzzword. The 1980s had “re-engineering.” The 1990s, “synergy.” The 2000s, “disruption.” The 2010s gave us “digital transformation.” Today the phrase still ...

City leaders are using the data to find gaps in services and figure out what needs to change to better support survivors.