Data-driven A/B testing helps you quickly and conclusively determine which versions were the true winners of the test cycle and how best to prioritize implementation of necessary changes.

Businesses are collecting more data than ever before in today's digital field. But data alone doesn’t guarantee better decisions. Many organizations struggle to turn raw numbers into meaningful ...

Data plays an important role in decision-making. This article explores what it means to have a data-driven mindset and how it can guide decision-making to better results.

How to Lay the Foundation for a Data-Driven Business With A/B Testing Big Data offers tantalizing opportunities that can be seized with the right tools and culture.

Sponsored by the Aerospace Technology Institute, £15m data-driven ‘Smarter Testing’ programme will use existing physical test programmes to explore how novel inspection techniques can be used to ...

When deciding on whether to use traditional automation testing or AI-driven testing, it is important to consider the needs of the project.

Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.