Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...