A young, grotesquely characterized duck was born among others. He was ostracized and shamed by those around him for being different.

We know how to secure the identity layer. Actually doing it, however, continues to challenge organizations of all sizes.

A group of faculty members inside Tufts’ School of Arts and Sciences Strategic Plan Committee, led by Kasso Okoudjou, ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...