Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

The best technology doesn’t always win. History is full of technically superior products that failed because they lacked the right market strategy. Take VHS—if you’re old enough to have used the ...

China has unveiled a "dual circulation" strategy to cut its dependence on overseas markets and technology in its long-term development, a shift brought on by a deepening rift with the United States.

Heather Martin was previously president of the Industrial Americas business unit at Trelleborg Sealing Solutions.