Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Based on research insights, global research and advisory firm Info-Tech Research Group advises that marketing campaigns should move beyond broad reach to directly engage and resonate with an ...

There are three areas where the marketing industry is spending too much time and energy, and often missing the point, according to Mark Ritson. Speaking during the opening session of Marketing Week’s ...

エクスペリアンジャパン株式会社（本社：東京都港区、代表取締役 CEO：有田道生）は、消費者セグメンテーションデータ「Experian Mosaic Japan」のデータをオンライン上で可視化し、活用しやすくする新サービス「Experian Mosaic Japan Segmentation Portal」の提供を2016年 ...

Detailed price information for Liveramp Holdings Inc (RAMP-N) from The Globe and Mail including charting and trades.

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...