How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the very beginning was to grab the target audience’s attention, but with the advancement in technology, ...

Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and ...

Mistakes in PPC accounts are more common than most would like to admit. Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...