Predictive analytics is the study of historical data to make future predictions. It is a data analysis method that uses past information to identify patterns and make educated guesses about future ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...

Predictive analytics is a data analysis technique that forecasts future outcomes by identifying patterns in historical data. It plays a vital role in business decision-making, enabling organisations ...

This MIT spin-out is trying to bring predictive data analytics to the masses. Data science is a major business buzzword of late, with countless organisations examining how they can use their data to ...

In 1999, Bill Gates’s book Business @ the Speed of Thought predicted technology like the internet, email, and desktop business programs would transform industries. Gates argued that these tools should ...

If Bill Gates walked into a bar in the poorest part of town, the average patron there would be a billionaire. Statistically speaking, that is. And while this data-driven observation is meaningless, it ...

There are several types of augmented analytics that can be used to make data-driven decisions. These include natural language ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

In a world where brand loyalty is fleeting and customer attitudes are changing by the hour, predicting—rather than just reacting—has been a game-changer. The future of customer experience (CX) is ...