At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on West ...

Instead of relying on instinct or static historical data, general counsel can leverage predictive modeling to forecast motion ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. There are a few ...

Predictive approaches are also influencing industrial organization, where models forecast market entry, competition, and ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Tableau, TIBCO Data Science, IBM and Sisense are among the best software for predictive analytics. Explore ...

Several years ago, Humana Inc. embarked on a multifaceted program to refocus its business more directly on the consumers of its health benefits plans—its corporate customers and their employees. The ...