Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Increasingly, programmatic buying is top of mind for buyers and sellers. Every advertising industry conference has a session on it. There are even entire conferences dedicated to the topic. It has had ...

Alastair is a veteran of several successful start-ups and he has worked closely with some of Europe’s largest consumer-centric organisations to help them build better products and experiences through ...

There is just so much jargon in the advertising. Even terms such as ad exchange and programmatic advertising that companies like Attekmi provide as service – these concepts may sound complicated, but ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

Today, digital advertising represents around 30% of total media ad spend globally, an increase from 21% in 2012. The growth is fuelled by display, mobile, social media and video advertising channels.

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.” We need to be upfront: Premium publishers do not ...

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The figures shared by Caretta Research at DMEXCO highlighted a simple fact: DOOH is now one of the strongest growth drivers ...