Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation, today announced a strategic partnership with ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Before joining GetIntent, Sam was ...

The e4m Real-Time Programmatic Advertising Awards celebrate excellence and innovation in the programmatic ecosystem. These ...

The grocer’s retail media arm now offers managed-service solutions across channels like programmatic audio and connected TV.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Two months after its launch, Bengaluru airport’s programmatic DOOH has shifted the conversation from availability to impact ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...