Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I ...

What exactly is programmatic advertising? Hoffman begins by explaining the basic concepts of programmatic advertising. Programmatic advertising is a form of buying and selling ads through real-time ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation, today announced a strategic partnership with ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive ...

New Zealand Media and Entertainment (NZME) is pleased to announce the appointment of Deep Balsara as Programmatic Manager - a ...

Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few ...

The e4m Real-Time Programmatic Advertising Awards celebrate excellence and innovation in the programmatic ecosystem. These ...

TV advertising is more accessible, measurable, and growth-oriented than ever before, says Lily Robertson-Ward at Propellernet ...