Even before artificial intelligence (AI) had become a buzzword, the digital advertising industry had its very own way of selling and buying inventory, thanks to programmatic advertising. So what is ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

As a juror in the Advertising category at The Drum Awards Festival, Helen Miall explains how programmatic digital out-of-home ...

But what exactly is programmatic advertising? In simple terms, it’s an automated process for buying ad space using technology, eliminating the time-consuming manual methods of the past. Instead of ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

The digital advertising landscape in India continues to evolve rapidly, with programmatic advertising taking center stage. According to the TAM AdEx report for Jan-Jun 2024, digital ad impressions ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued ...