Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As a juror in the Advertising category at The Drum Awards Festival, Helen Miall explains how programmatic digital out-of-home ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering ...

Earlier this month, the Digital News Publishers Association announced that several of its members have adopted Magnite Access to enhance audience segmentation and enable streamlined access to premium ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment ...

LOS ANGELES, CALIFORNIA / ACCESS Newswire / October 1, 2025 / On National Coming Out Day, Gay Ad Network, the leading LGBTQ+ ...