Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions.

PepsiCo is trying to make the idea of Lay’s Gourmet even bigger and open it up to a wider set of people ever since its launch, as per Shailja Joshi, Director-Marketing (Potato Chips Category), PepsiCo ...

During the Jurassic ages of marketing, marketers would have monologues with their customers using TV, radio etc. and the only form of targeting they could do was based on whatever data they had about ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...