We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

Qualitative data has a richness and depth that you don’t always find with numerical data. This is something I quickly discovered on joining the Virginia Tech University Libraries from a background in ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Chances are, even before clicking into this guide, you’ve ...

You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

It goes back again to the value of the data to your organization -- or the impact of losing access to this data. @24675 We always have to make the distinction between qualitative and quantitative ...