Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Chances are, even before clicking into this guide, you’ve ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

In a world where so many companies insist on giving great weight to quantitative data, DEI is a realm where qualitative data must be given equal consideration. Businesses put a lot of emphasis on data ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

AlphaSense, the AI platform redefining market intelligence for the business and financial world, today announced the launch of Financial Data, its newest innovation that provides financial and ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...