AI Search Optimization (Artificial Intelligence Search Optimization) is a content optimization technique aimed at making content easier for AI search systems to discover, understand, and recommend.

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.

This story was produced by Rob McManus and distributed by Next Net. Exploding Topics says Google gets about 16.4 billion searches every day. That tells us there are so many chances for brands to get ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Many companies now engaging with GEO previously focused on SEO, said Nick Hu, chief executive of digital marketing agency ...

Is AI disrupting your search visibility? Or is it opening new doors? From ChatGPT to Google’s AI Overviews, search is no ...

Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are ...

The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus.

By utilizing natural language processing technology, systems can more accurately understand user search intent. For example, ...