Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Blockchain technology has transformed how we deal with digital transactions and data storage. As these networks expand across several sectors, they need better and more efficient ways to handle more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

The key to preparing clients for any future tax rises is segmentation, according to the guests on the FT Adviser podcast. Advisers are already busy navigating Rachel Reeves’ latest changes to tax ...