Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Neiman Marcus is closing its brand-spanking new Hudson ...
Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...
To start, you might be tempted to just use a per-hour rate. You might look at what others make for similar work to set that rate for yourself. However, this isn’t a great solution. You’ll quickly hit ...
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