Amazon officially launched Rufus in February 2025, and the AI chatbot now sits on Amazon’s shopping website and in its app. There are two main ways that shoppers can interact with Rufus. The first is ...

The smart virtual assistant market is set for robust growth due to the demand for seamless digital services, e-business ...

Amazon sellers in the USA are burning out. Time is slipping. Orders are piling up. Product listings remain unoptimized. Customer messages sit unanswered. Sound familiar? You are not alone. Over 60% of ...

During its Devices and Services event last week, Amazon announced plans to incorporate generative AI into its Alexa digital assistant. Alexa is arguably the most popular virtual assistant. Still, like ...

Amazon’s fresh slate of hardware is here, but the real bonus is the assistant powering them. Alexa+ promises an evolution, and these four core areas show why should finally pay attention to the hype ...

Microsoft (NASDAQ: MSFT) unveiled a series of new artificial intelligence (AI) projects and features at its Build 2023 conference on Tuesday. Of all the services, capabilities, and initiatives ...

Posts from this author will be added to your daily email digest and your homepage feed. is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at ...

Windows Copilot is an AI-powered personal assistant that works across its latest operating system. Bill Gates believes that personal assistants will shape who wins and loses in the AI race. AI ...