An open source CRM, however, offers an exciting alternative for businesses able to dive a bit deeper into unique program development a customize a CRM to suit their needs. Featured Partners ...

In this article, we will answer those questions and show you why integrating a unified CRM into your stack could be a game-changer for your business. What Is a CRM Platform?

A good CRM can be a catalyst for a business's success Collaboration within and across teams, departments, and entire organizations is the hallmark of a thriving, winning organization.

Customer relationship management (CRM) is a reference to how companies, especially technology firms, interact directly with their customers.

In the quest to implement a successful CRM initiative, executives should incorporate a product development philosophy for customers. However, this requires a change in thinking and a willingness to ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ActiveCampaign, HubSpot, and other top solutions.

The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer ...

Choosing a CRM for your small business can feel daunting, with many options and factors to consider. However, if you follow a few best practices, the process can be straightforward and productive ...