Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

With the spring thunderstorm season upon us in Michigan, residents may see cold air funnels — essentially weak tornadoes that usually are harmless. Cold air funnels are more likely to develop during ...

In contemporary marketing, Awareness is literal, but Advocacy is a euphemism. Most brands speak of advocacy, but actually mean referral. It’s a vulgar route in my mind, which assumes turning customers ...

Often appearing harmless from the outside, it can be more than just a cosmetic issue for those affected: Pectus excavatum is one of the most common congenital deformities of the chest. FITBOOK ...