The 7Artisans AF 35mm f/1.8 boasts a fast aperture and premium features such as an FN button and metal construction, with a ...

The workhorse lens in my collection is also my least expensive lens, and the one I've had the longest. It's the Nikon 50mm f/1.8 prime lens. It retails now at $100-$200, but when I purchased it, it ...

The 200mm f/2 AF FF will be available in Sony E, Nikon Z and Canon EF mounts. The latter may seem a strange choice, given that RF has now essentially replaced EF, but with Canon still having a ...

The Sony FE 100mm f/2.8 Macro GM is the first G Master macro prime lens. Fast, quiet autofocus, refined optical image stabilization. Sony is excited to announce the latest lens in their G Master ...

Having announced them earlier his year, NiSi has confirmed the price and launch date of the limited edition of its NiSi ATHENA Tuned Prime full frame cinema lens kit. The new NiSi ATHENA Tuned Primes ...

Why a ‘nifty fifty’ like the Nikon Z 50mm f/1.8 S will clear your mind and provide clarity as a newbie photographer ...

MUNICH, Germany—ARRI today introduced its Ensō Prime lens series designed for corporate and commercial content creators and owner-operators at earlier stages of their careers. The small, portable and ...

What just happened? For photographers tired of lugging around multiple heavy prime lenses, Korean optics company Samyang offers a neat new solution that could seriously lighten their camera bags.

Get a head start on amazing savings with this incredible pre-Prime Day deal on the Nikon Z6 II with 24-70mm f/4 lens. This full-frame mirrorless camera is now just $1997, down from $2597. With Amazon ...