IDC forecasts that spending on AR/VR products and services will reach $27 billion this year, and the market is only growing from there. Parisi said Unity aims to support every platform in the space.

While the tools for building WebXR apps are designed to be familiar to web developers, many VR developers use game engine tools like Unity to build their apps.

The world's most popular game engine, Unity, is getting a lot smarter thanks to a partnership with IBM to bring the fabulous Watson to VR/AR.