Roblox is eyeing "a new class of developer" to help it grow, announcing revenue shares of up to 70% for developers of premium games and a new creator-affiliate program.

Under a new, tiered revenue share model announced on Friday, developers who build on Roblox’s paid-access tier will get larger payouts.

Roblox is everyone’s little cousin’s favorite game, but the interactive platform is ramping up efforts to charm a new kind of user—the kind that will spend money. At its tenth annual developer ...

CEO David Baszucki told creators that Roblox’s “next frontier” hopes to tap into 10% of the $180 billion global gaming market.

Roblox has been trying to improve the creator studios experience of the game, and now a new reward program may skyrocket things!