Taking the stage at the Teradata conference in London, Peter Mikkelsen, executive vice-president of Teradata Corporation, explained why companies need to focus on data capabilities for effectiveness ...

In the race of digital transformation, artificial intelligence (AI) is often positioned as a game changer. From personalized customer experiences to predictive analytics, organizations are investing ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

In today's data-driven world, data literacy is becoming a crucial skill across all industries. Employers are increasingly seeking professionals who can analyze, interpret, and communicate data ...

Personalization has quickly become the heartbeat of digital marketing, shaping how brands connect with their audiences. As consumers demand more tailored experiences, the pressure is on for businesses ...