Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wow Bao is connecting real-life restaurant rewards to ...

This week's Fun Friday starts with a mashup of two New Orleans classics: beignets, and burgers. Merging Louisiana’s rich culinary heritage with the electrifying spirit of college basketball, Walk-On's ...