Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wow Bao is connecting real-life restaurant rewards to ...

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...

Fast-casual Asian bao bun concept Wow Bao announced its latest foray into the metaverse: the company launched a virtual dance club and lounge on Roblox on Wednesday morning. This new gamified ...

This week's Fun Friday starts with a mashup of two New Orleans classics: beignets, and burgers. Merging Louisiana’s rich culinary heritage with the electrifying spirit of college basketball, Walk-On's ...

You can now visit a hot bun vending machine in the metaverse. No, this isn’t a plotline from the sequel to Hot Tub Time Machine, but the next chapter in the continuing push by digital-forward ...