At the new World of Coca-Cola in Atlanta, Joan Crawford and Clark Gable greet visitors from a 74-year-old advertisement. A 3-D movie ride takes audiences on a journey to find the secret recipe of ...

On Friday, crews began demolishing the original location of the Coca-Cola museum in downtown Atlanta, the World of Coca-Cola. The building was constructed in 1990 at Underground Atlanta and was a ...

State government bought the original three-story museum, which opened in 1990, from Coca-Cola in 2005 for $1 million, said Gerald Pilgrim, deputy executive director of the Georgia Building Authority.

The World of Coca-Cola is located in downtown Atlanta. The attraction opens at 10 a.m. and usually closes between 7 and 9 p.m. depending on the day (may close earlier for special occasions).

State government bought the original three-story museum, which opened in 1990, from Coca-Cola in 2005 for $1 million, said Gerald Pilgrim, deputy executive director of the Georgia Building Authority.

The World of Coca-Cola museum moved to a new site in downtown Atlanta in 2006 and Georgia state government is demolishing the vacant structure to turn it into a parking lot. (AP Photo/Jeff Amy) ...

The original World of Coca-Cola museum opened in 1990 in Underground Atlanta beneath a 30-foot high neon Coca-Cola sign, drawing some 9 million visitors, until 2007.

This year marks the 25th anniversary of the World of Coca-Cola. The Pemberton Place museum and experience center has been the public home to the Coca-Cola Company 's historical record for nearly a ...

State government bought the original three-story museum, which opened in 1990, from Coca-Cola in 2005 for $1 million, said Gerald Pilgrim, deputy executive director of the Georgia Building Authority.

The World of Coca-Cola museum moved to a new site in downtown Atlanta in 2006 and Georgia state government is demolishing the vacant structure to turn it into a parking lot. (AP Photo/Jeff Amy) ...

State government bought the original three-story museum, which opened in 1990, from Coca-Cola in 2005 for $1 million, said Gerald Pilgrim, deputy executive director of the Georgia Building Authority.