When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

Human copywriting vs. AI-generated ad copy – who is winning? Find out which approach drives higher click-through rates and conversions. Generative AI is already making a significant impact on ...

Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded ...

As PPC architects, it’s important for us to consistently test and challenge retail ad copy. From an internal standpoint, it’s crucial to be innovative with ad copy and keep up with current trends, ...