Roblox users can buy a bundle that includes a code to download the 2008 "Twilight" movie, a digital movie T-shirt and another item, such as a virtual amulet.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.