The online video game purveyor is apparently not doing as well as it could in the sale of its in-game currency.

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second quarter alone, its users spent 27.4 billion hours engaged with its platform ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...