Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...

New immersive experience will reach 60 million active users across popular experiences including Karlie Kloss "Fashion Klosette" and Livetopia Gen Z is one of America’s largest blocks with 40 million ...

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a 'critical audience' Surrounded by virtual cliffs and a cascading waterfall, ...

Dragon Blox, formerly known as Super Saiyan Simulator 2 on Roblox, is an experience that will have the players become a character of Saiyan origin from Dragon Ball. The game consists of players ...

Roblox boasts a plethora of Dragon Ball Z games, catering to fans of the franchise. Boasting amazing battles, mind-blowing transformations, and unforgettable characters, this renowned series has ...

The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its ...