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After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...
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Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.
With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...
Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
Nike's return on total capital is 16%, while Adidas only has 4%. Nike's net income per employee is $71.8K, while Adidas' only is $4.4k.