We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

The seven-time F1 champion's Almave zero proof spirits company has released its third drink "made with Espadin agave ...

Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Today, Almave, the first non-alcoholic agave spirit co-founded by Seven-Time Formula One™ Champion and Entrepreneur Lewis ...

Ferrari F1 driver Lewis Hamilton has suffered a fresh blow after his highly anticipated major announcement during the F1 2025 ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

August 8th was supposed to be the day when Lewis Hamilton would make an announcement. Earlier in the day, it seemed clear ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

After weeks of speculation, the smoke appears to be out of the bag for Lewis Hamilton's much-debated '08.08' announcement.

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

Almave, which launched in 2023, stemmed from a conversation with Hamilton. Saldaña recalls that Hamilton wanted a real agave spirit he could enjoy without alcohol. “That resonated deeply with me,” ...