Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.

Apple Inc is "actively looking at" revamping the Safari web browser on its devices to focus on artificial intelligence (AI)-powered search engines, a seismic shift for the industry hastened by the potential end of a long-time partnership with Google.

Apple is "actively looking" at adding artificial intelligence-powered search options to its Safari browser, potentially dealing a big blow to Google's dominance of the lucrative search market.Apple executive Eddy Cue made the comments while testifying as a witness for Google in the U.