Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

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Cloud computing is rapidly expanding, with next-gen action on the horizon, app developers building data apps and infrastructure emerging. Meanwhile, everyone is talking about next-level generative ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

What you need to know about Google Cloud Next data announcements: BigLake support for Apache Iceberg, Hudi and Delta Lake; BigQuery adds unstructured data, Apache Spark and DataStream support; Looker ...