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Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

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Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing behavior, expanding from 3% to 20% of flights by year-end.

But Delta's plan is hitting turbulence. Three U.S. senators sent a letter to the airline raising privacy concerns, accusing Delta of using personal data to set individualized prices.

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.