Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...

A guide to the 10 most common data modeling mistakes Your email has been sent Data modeling is the process through which we represent information system objects or entities and the connections between ...

Data modeling, at its core, is the process of transforming raw data into meaningful insights. It involves creating representations of a database’s structure and organization. These models are often ...

If your are wondering how to handle large datasets and complex calculations in your spreadsheets. This is where MS Excel PowerPivot comes into play. PowerPivot is an advanced feature in Excel that ...

Embrace city science as a vital partner in architecture, merging creativity with data to build resilient and equitable urban ...

When AI models fail to meet expectations, the first instinct may be to blame the algorithm. But the real culprit is often the data—specifically, how it’s labeled. Better data annotation—more accurate, ...

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., ...