Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) ...

Negative keywords allow you to prevent your ads from showing to people who use specific words or phrases. This provides a crucial layer of control to avoid unwanted impressions and clicks from queries ...

SEO, or Search Engine Optimization, isn’t just a way for companies and individuals to improve their standing in search engines like Google. It can also be a good way for the clever job seeker to get ...

Properly using keywords in your WordPress posts can make it easier for people to find your business using search engines like Google, a process known as search engine optimization. Whether you use a ...

Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. A good content marketing strategy should already be ...

Not to sound the alarms, but there’s a very real possibility that you are missing market opportunities because your website doesn’t use AV keywords that custom integration customers actually search ...

It's nearly impossible to have a discussion about SEO without talking about keywords. Keywords remain the very foundation of any solid SEO strategy, as Google and users need them to understand the ...