iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ...

No one likes ads, but they do have their time and a place. If you click on an article, you probably won't be surprised to see them displayed alongside it (unless you have an ad blocker in place, of ...

Apple really wants you to know that F1: The Movie is now playing in theaters everywhere. The company has promoted its Brad Pitt racing film with advertisements across at least six iPhone apps leading ...

Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google's Performance Max and Meta's Advantage+ platforms work. The company ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

The first PlayStation One emulator has arrived on the Apple App Store. Gamma offers a barebones emulation experience, but it runs well enough. The emulator does have in-app ads and somewhat ...