Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...

Last Friday (08-08-25), a vibrant atmosphere filled Verbum Dei High School in Watts, CA, as the Big3 organization launched ...

Former N.W.A. member Ice Cube and Orlando Magic Hall of Famer Dwight Howard spoke of how the league's expansion is good for ...

Ice Cube offered Caitlin Clark the opportunity to play for his BIG3 basketball league before she joined the WNBA in 2024, but that same lucrative $5 million proposal won't be extend to Angel Reese.

Big3, the three-on-three basketball league co-founded by rapper Ice Cube, is alleging antitrust violations by the NBA. Getty Images for Idol Roc Entertainment Current NBA players have reportedly ...

Longtime friends and business partners Ice Cube and Jeff Kwatinetz founded the BIG3 basketball league in January 2017. The league, now in its third year, has continued to evolve and make sure it's ...

Ice Cube told Jackson that CEOs of major companies and brands claim their hands are tied when the Big3 comes calling. “They tell you straight up, ‘If you guys work it out with the NBA, we can ...

Ice Cube's 3-on-3 basketball league, the BIG3, is coming to the TD Garden in Boston Friday. Longtime Lakers fan Ice Cube shares his thoughts on both his league and the renewed Celtics rivalry.

Big3 founder Ice Cube explains why he is not going to make the same offer to Angel Reese as he did to Caitlin Clark.

With its marquee event airing in prime time on Fox, Ice Cube's Big3 league is gaining in popularity and could be a harbinger of the future for TV sports.

The rapper turned basketball exec explained why he offered Clark $5 million, and why he won’t be offering that much to Reese.