Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...

American Journal of Agricultural Economics, Vol. 85, No. 1 (Feb., 2003), pp. 248-253 (6 pages) Substantive income effects are incorporated in a logit or nested-logit model by assuming that utility is ...