Paramount has struck a blockbuster deal to become the exclusive US broadcaster of UFC fights, agreeing to pay $7.7 billion over seven years starting in 2026. The deal, with UFC parent company TKO Group,

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

This deal comes one week after ESPN cut a deal with another TKO company, WWE, to air all of its premium live events on the network’s new platform.