The aim of this paper is twofold. First, three theoretical principles are formalized: randomization, overrepresentation and restriction. We develop these principles and give a rationale for their use ...

Social and economic scientists are tempted to use emerging data sources like big data to compile information about finite populations as an alternative for traditional survey samples. These data ...

The 8th ESRA (European Survey Research Association) Conference was held in Croatia in July 2019, which staged 220 sessions on survey research. Among them, this article focuses on the latest cases of ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

With a population of over 40 million users worldwide, a number doubling every year, the internet has become a medium with distinct business opportunities. To academic and commercial researchers, the ...

Mark Blumenthal and Natalie Jackson of Huffpost Pollster write: If you read polls in the news, you’re probably familiar with the term “margin of error.” What ...