Starting with an industry partner is a first step toward better case studies, Jenny Presgraves writes.

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble Almost any company can profitably market with case studies. And while case studies ...

Imagine you’re facing a problem at work–maybe your big presentation isn’t quite working, your new design lacks something, or your hiring strategy needs a tune-up. How do you proceed with solving the ...

A study from the U.K. has found links between those who contracted COVID-19 and a decline in their reasoning and problem-solving abilities. The study, published last week in The Lancet, examined ...

Science increasingly proves that doing nothing is not laziness but a form of restoration. These ten books reveal how rest, ...

A first-of-its-kind study on AI's effectiveness has reportedly unveiled that people mistrust the tech for the wrong reasons while trusting it for tasks where it might mess up. The study also found ...

The best avian vocal learners, such as crows and parrots, also tend to be considered the most intelligent birds. So it’s natural to think that the two traits could be linked. But studies with smart ...