The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives ...

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners ...

Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, ...

On one side, Kalyan Jewellers presents a bold red creative featuring brand ambassador Amitabh Bachchan holding a gift card.

The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights ...

The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising ...

Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to ...

Apple has launched a powerful new out-of-home (OOH) campaign that strategically leverages premium sites across South Bombay ...

The creative strategy is simple yet effective, capturing real, relatable Rakhi emotions and letting the chocolate box be the ...

The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab items that appear to be skewered.

Drawing inspiration from the deep lid’s role in preventing spills and promoting cleaner kitchens, the structure reflected the ...

Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a ...