Taylor Swift, fresh off the announcement of her upcoming “The Life of a Showgirl” album continued her latest media onslaught by launching a countdown that ends Wednesday at 7 p.m. EDT, the same time as her appearance on boyfriend Travis Kelce’s “New Heights” podcast, suggesting a new announcement may be coming.

Speculation has been growing that Taylor Swift is on the verge of announcing new music. This would be her 12th album.

Taylor Swift's highly anticipated appearance on the "New Heights" podcast is here! Here's every major moment and highlight from the episode.

But it turns out, this isn't the first time Mirabella had rearranged her life for the Grammy Award winner. In the past, she says she rescheduled events to watch Eras Tour livestreams where fans predicted the singer would drop major news.

The singer's team has been posting every day since July 18, leading fans to wonder if Taylor Swift is counting down to an announcement of some sort.

Pop music’s biggest star is teasing her new era and it appears to be kicking off in just a few hours. On Monday, after teasing fans through various social media posts, Taylor Swift added a countdown clock to her website that ends at 12:12 a.m. on Tuesday, Aug. 12.

It’s no longer a cruel summer. Taylor Swift officially announced her new album The Life of a Showgirl on Aug. 12. And one day later, she shared more details about the upcoming work — including the cover art, track list and release date — as well as other surprises during her appearance on boyfriend Travis Kelce’s podcast, New Heights.

Taylor Swift hints at a new era with a mysterious countdown on her website and orange-themed clues exciting fans